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Samsung 77 inch 4K OLED Smart TV with AI Upscaling & Dolby Atmos - QE77S90FAEXXU

Model No: QE77S90FAEXXU

Sold as Agent of Euronics Ltd

£3,299.00

Inc VAT & delivery

Dispatched Within 3 Working Days

ALPHASON ADCH2000-WHT Chaplin 2000 TV Stand White & Light Oak

£329.00

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Samsung QE77S90FAEXXU 77 inch OLED Smart TV with AI Upscaling & Dolby Atmos

The Samsung QE77S90FAEXXU 77 inch OLED Smart TV delivers a premium viewing experience with cutting-edge display technology, immersive sound, and intelligent features. Designed for home cinema enthusiasts and next-gen gamers, this Samsung OLED TV with AI-powered upscaling and Dolby Atmos combines ultra-sharp 4K resolution with self-illuminating pixels and a powerful NQ4 AI Gen3 Processor to enhance every frame in real time. Whether you're watching HDR movies or playing high-speed games, the ultra viewing angle and OLED HDR+ ensure consistent clarity and contrast from every seat in the room.

Key features of the Samsung QE77S90FAEXXU 77 inch OLED Smart TV

  • OLED HDR+ - Delivers deeper blacks and brighter highlights for cinematic realism
  • Dolby Atmos - Creates immersive, multidimensional sound that follows the action
  • Motion Xcelerator 144Hz - Ensures ultra-smooth motion for fast-paced gaming and sports
  • AI Picture & Sound - Automatically optimises visuals and audio for every scene
  • Alexa Built-In - Hands-free control with far-field voice interaction
  • Gaming Hub - Centralised access to cloud gaming and console integration
  • Ultra Viewing Angle - Maintains picture quality from any position in the room
  • Real Depth Enhancer - Adds lifelike depth to foreground visuals
  • Samsung Q-Symphony - Synchronises TV and soundbar audio for richer sound
  • Ambient Mode - Transforms the screen into a decorative display when not in use

What makes the Samsung 77 inch Smart TV ideal for gamers?

The Samsung 77 inch Smart TV with Gaming Hub and Motion Xcelerator is engineered for serious gamers. With a native 100Hz refresh rate that boosts up to 144Hz, plus support for FreeSync Premium Pro and VRR, gameplay remains fluid and responsive. Features like Game Motion Plus, Dynamic Black EQ, and Super Ultra Wide Game View give players a competitive edge, while Mini Map Zoom and Light-sync enhance visibility and immersion. The Gaming Hub provides instant access to cloud gaming platforms and connected consoles, making this Samsung AI TV a true all-in-one gaming solution.

How does AI enhance the viewing experience?

Powered by the advanced NQ4 AI Gen3 Processor, the Samsung AI TV with 4K HDR+, Tizen OS and Alexa built-in uses deep learning to upscale content to near-4K quality. The AI Motion Enhancer Pro and Auto HDR Remastering Pro refine motion and brightness dynamically, while Adaptive Sound Pro tailors audio output to match the scene and environment. Smart Calibration ensures accurate colour tuning, and Real Depth Enhancer adds dimensionality to foreground subjects. These intelligent features work together to deliver a personalised, high-fidelity viewing experience across all content types.

Is the Samsung OLED TV with AI-powered upscaling and Dolby Atmos smart home ready?

Yes. The Samsung OLED TV with AI-powered upscaling and Dolby Atmos integrates seamlessly into smart home ecosystems. With built-in Alexa and compatibility with Google Assistant, users can control the TV and connected devices via voice. The SmartThings Hub and Matter support enable advanced IoT functionality, while features like Tap View, Multi-View, and TV-to-Mobile mirroring offer flexible content sharing. Apple AirPlay support adds cross-platform convenience, and Samsung TV Plus provides access to free live channels across multiple regions.

Why choose the Samsung S90F OLED 77 inch Smart TV for cinematic viewing?

The Samsung S90F OLED 77 inch Smart TV is designed for immersive home cinema. With OLED HDR+, Filmmaker Mode, and HDR Brightness Optimizer, movies are presented with studio-grade accuracy. Dolby Atmos and Object Tracking Sound create a surround sound experience that follows on-screen movement, while the 2.1.2CH speaker system delivers 60W RMS output for room-filling audio. The LaserSlim design and 4 Bezel-less frame offer a sleek, modern aesthetic that complements any living space.

What smart features enhance everyday use?

Running on the intuitive Tizen™ Smart TV platform, the Samsung AI TV with 4K HDR+, Tizen OS and Alexa built-in offers a wide range of smart services. Users can browse the web, stream content, access Samsung Health, and enjoy personalised recommendations via Universal Browse & Play. Daily+ provides quick access to frequently used apps, while far-field voice interaction enables hands-free operation. Accessibility features support users with visual, hearing, and motor impairments, ensuring inclusive usability for all households.

Looking to buy Samsung QE77S90FAEXXU OLED TV with AI picture and sound?

For those seeking a premium entertainment upgrade, the Samsung QE77S90FAEXXU OLED TV with AI picture and sound offers unmatched performance in both visuals and audio. Whether you're building a home cinema, upgrading your gaming setup, or integrating smart home features, this model delivers across the board. Buy Samsung QE77S90FAEXXU OLED TV with AI picture and sound today and transform your viewing experience.

Brand, Model & Appliance Type

  • Brand: Samsung
  • Model: QE77S90FAEXXU
  • Appliance Type: Samsung QE77S90FAEXXU 77 inch OLED Smart TV, Samsung 77 inch 4K OLED AI TV QE77S90FAEXXU, Samsung S90F OLED 77 inch Smart TV, Samsung OLED TV with AI-powered upscaling and Dolby Atmos, Samsung 77 inch Smart TV with Gaming Hub and Motion Xcelerator

Dimensions & Weight

  • Set Dimensions with Stand: 171.85 x 105.86 x 35.9 cm – ideal for large living rooms or dedicated home cinema setups
  • Set Dimensions without Stand: 171.85 x 98.76 x 4.49 cm – ultra-slim profile for wall mounting with minimal intrusion
  • Package Dimensions: 188.5 x 115.4 x 18 cm – ensure adequate space for safe delivery and installation
  • Stand Dimensions: 36.6 x 35.9 cm – compact footprint for stable placement on media units
  • Weight with Stand: 34.2 kg – manageable for two-person setup with included stand
  • Weight without Stand: 32.4 kg – suitable for wall mounting using VESA 400 x 300 mm brackets
  • Package Weight: 43.5 kg – includes all accessories and protective packaging

Display & Video Features

  • Screen Size: 77 inch – expansive OLED panel for immersive viewing
  • Resolution: 4K Ultra HD (3840 x 2160) – delivers four times the detail of Full HD
  • Refresh Rate: 100Hz native, up to 144Hz – supports high frame rate gaming and smooth motion
  • Processor: NQ4 AI Gen3 Processor – enables real-time optimisation of picture and sound
  • HDR Support: OLED HDR+, HDR10+ Adaptive/Gaming – enhances contrast and brightness for dynamic visuals
  • Contrast: Self-illuminating pixels with Real Depth Enhancer – produces true blacks and lifelike depth
  • Viewing Angle: Ultra Viewing Angle – maintains image quality across wide seating arrangements
  • Motion Technology: Motion Xcelerator 144Hz – reduces blur in fast-moving scenes
  • Upscaling: 4K AI Upscaling Pro – transforms lower resolution content into near-4K clarity
  • Filmmaker Mode: Yes – preserves director’s intent for cinematic accuracy
  • Smart Calibration: Basic – allows fine-tuning of colour and brightness settings

Audio & Sound Features

  • Speaker Output: 60W RMS – powerful audio performance for large rooms
  • Speaker Configuration: 2.1.2CH – includes upward-firing channels for spatial sound
  • Dolby Atmos: Yes – delivers multidimensional sound that moves around the room
  • Object Tracking Sound (OTS): Yes – aligns audio with on-screen motion
  • Samsung Q-Symphony: Yes – synchronises TV and compatible soundbar audio
  • Adaptive Sound Pro: Yes – adjusts audio based on content and environment
  • 360 Audio: Yes – creates immersive soundscapes for movies and games

Smart Features & Services

  • Operating System: Tizen™ Smart TV – intuitive interface with app support
  • Voice Assistants: Alexa built-in, Google Assistant compatible – hands-free control
  • Far-Field Voice Interaction: Yes – activates voice commands from across the room
  • Samsung TV Plus: Yes – access to free live channels in supported regions
  • SmartThings Hub & Matter Support: Yes – integrates with smart home devices
  • Web Browser: Yes – browse the internet directly from the TV
  • Multi-Device Experience: Mobile mirroring, Tap View, Sound Mirroring – seamless content sharing
  • Multi-View: Up to 2 videos – watch multiple sources simultaneously
  • Apple AirPlay: Yes – stream content from Apple devices
  • Daily+: Yes – quick access to frequently used apps and services

Gaming Features

  • Gaming Hub: Yes – centralised access to cloud gaming and consoles
  • Auto Game Mode (ALLM): Yes – automatic low latency mode for gaming
  • Game Motion Plus: Yes – enhances motion clarity during gameplay
  • Dynamic Black EQ: Yes – improves visibility in dark scenes
  • VRR: Yes – reduces screen tearing for smoother gameplay
  • FreeSync Premium Pro: Yes – ensures fluid graphics with minimal stutter
  • HGiG: Yes – optimises HDR gaming visuals
  • Super Ultra Wide Game View: Yes – expands field of view for competitive gaming
  • Mini Map Zoom: Yes – magnifies in-game maps for better navigation
  • Light-sync: Yes – synchronises ambient lighting with gameplay

Connectivity & Ports

  • HDMI Ports: 4 x HDMI (4K 144Hz supported on all ports)
  • USB Ports: 2 x USB-A – connect storage or accessories
  • Ethernet (LAN): 1 – stable wired internet connection
  • Digital Audio Out (Optical): 1 – connect to external audio systems
  • RF In: 1 Terrestrial / 1 Cable / 2 Satellite – supports multiple broadcast types
  • CI Slot: 1 – supports CI+ 1.4 for pay-TV access
  • HDMI eARC: Yes – high-quality audio return channel
  • Wi-Fi: Yes (Wi-Fi 5) – wireless connectivity for streaming and updates
  • Bluetooth: Yes (5.3) – connect wireless headphones and accessories
  • Anynet+ (HDMI-CEC): Yes – unified control of connected devices

Design & Build

  • Design: LaserSlim – ultra-thin profile for modern interiors
  • Bezel Type: 4 Bezel-less – maximises screen-to-body ratio
  • Front Colour: Graphite Black – sleek and neutral finish
  • Stand Type: Simple Plus Blade – minimalist and stable
  • Stand Colour: Satin Silver – complements contemporary décor
  • VESA Spec: 400 x 300 mm – compatible with standard wall mounts

Energy & Power

  • Power Supply: AC220-240V~ 50/60Hz – compatible with UK and EU voltage standards
  • Power Consumption (Max): 630W – reflects peak usage during high-performance tasks such as gaming or HDR playback
  • Power Consumption (Typical): 125W – efficient for everyday streaming and viewing
  • Power Consumption (Stand-by): 0.50W – minimal energy draw when inactive
  • Yearly Power Consumption (EU Standard): 173 kWh – helps estimate annual energy costs based on typical usage
  • Energy Efficiency Class: F – rated under EU guidelines for large OLED displays
  • Eco Sensor: Yes – adjusts brightness based on ambient light to reduce power usage
  • Auto Power Saving: Yes – helps lower energy consumption during idle periods
  • Auto Power Off: Yes – automatically switches off to conserve energy

Tuner & Broadcasting

  • Digital Broadcasting: DVB-T2CS2 x 2 – supports terrestrial, cable, and satellite signals
  • Analog Tuner: Yes – compatible with legacy broadcast systems
  • Dual Tuner: Yes – enables simultaneous recording and viewing
  • CI (Common Interface): CI+ 1.4 / CI+ 1.4 ECP (IT only) – supports encrypted pay-TV services
  • Data Broadcasting: HbbTV 2.0.4 – interactive TV services across supported EU regions
  • TV Key Support: Yes – simplifies access to subscription services

Accessibility Features

  • Voice Guide: Available in 20+ European languages including English, French, German, and Spanish
  • Low Vision Support: Audio Subtitles, Magnification, High Contrast, Color Inversion, Grayscale, Auto Picture Off
  • Hearing Impaired Support: Closed Caption, Multi-output Audio, Sign Language Zoom
  • Motor Impaired Support: Slow Button Repeat, Remote Control App for All

Accessories & Mounting

  • Remote Controller Model: TM2560E (EU 5 country) + TM1240A, TM2360E (except 5 country)
  • Wall Mount Support: Full Motion Slim Wall Mount (Y22) – compatible for secure wall installation
  • Webcam Support: Yes – enables video calling and conferencing
  • Zigbee / Thread Module: Built-In – supports smart home connectivity
  • User Manual: Included – setup and usage guidance
  • Power Cable: Included – ready for immediate installation

Warranty

  • Security Update Period: At least 5 years from product launch – ensures long-term software support
  • Warranty Coverage: 1 Year Standard Warranty with additional 4 Year Promotional Warranty (registration required)
  • Warranty Redemption: Register within 90 days at www.samsung.com/uk/support/warranty/

Finance Options

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DEPOSIT MONTHS APR MONTHLY PAYMENTS TOTAL AMOUNT PAYABLE
Interest Free 6 Months
£329.90 6 0% 6 x £494.85 £3,299.00
Interest Free 10 Months
£329.90 10 0% 10 x £296.91 £3,299.00
Interest Free 12 Months
£329.90 12 0% 12 x £247.42 £3,298.94
24 Month Credit
£329.90 24 19.9% 24 x £148.65 £3,897.50
36 Months Credit
£329.90 36 19.9% 36 x £107.77 £4,209.62
48 Months Credit
£329.90 48 19.9% 48 x £87.67 £4,538.06
Buy Now Pay Later 48 months (6 months Deferred)
£329.90 48 24.9% 48 x £103.40 £5,293.10
Buy Now Pay Later 48 months (10 months Deferred)
£329.90 48 24.9% 48 x £109.32 £5,577.26
Buy Now Pay Later 48 months (12 months Deferred)
£329.90 48 24.9% 48 x £115.56 £5,876.78

Our trusted 2-man delivery service is designed to bring your items directly to your home with care, reliability, and efficiency. To ensure you know exactly what to expect, please take a moment to read the important information below:

  • We will contact you at least 1 day before your scheduled delivery to confirm the date and ensure that you will be available to receive your order. This helps us coordinate effectively, and gives you peace of mind that everything is on track.
  • To help you prepare, we will provide an estimated delivery time window ahead of the scheduled date. On the day of delivery, our driver will give you a courtesy call approximately 15 minutes before arriving at your address. You will also receive an email with the driver's contact information in case you need to reach them.
  • Delivery and collection of large appliances and televisions are limited to ground floor access only. If you have arranged for an appliance to be collected for recycling, please make sure it is fully emptied, disconnected, and placed outside your property in a single, complete unit. We are unable to collect items that have been taken apart or separated into multiple pieces.
  • When your order is delivered, our team will carefully unpack the items so you can inspect them thoroughly. This allows you to confirm that everything has arrived in excellent condition and that all accessories and components are included.
  • Delivery is included with most of our products, offering exceptional value along with convenience. For the majority of mainland UK locations, orders are typically delivered within 1 to 3 working days from the date of purchase. Deliveries to Scotland are usually completed on Saturdays. For regions such as Devon and Somerset, deliveries generally take place on Thursdays or Fridays.
  • In some cases, due to high demand or the nature of the product, your order may be delivered by an external courier. If this applies, a delivery fee may be added. Any applicable charges will be clearly shown at checkout before you complete your purchase.
  • For products listed as "Dispatched within 3 working days", the delivery timeframe is typically 3 to 5 working days from the date your order is confirmed. We make every effort to ensure your items arrive within that period.
  • If you have any special delivery requirements or questions, our helpful team is always here to assist. You can call us on 01922 494 608 or send an email to sales@applianceelectronics.co.uk. We are happy to help.