The Sony BRAVIA 77 inch 4K OLED Smart TV with XR Processor – K77XR80PU is designed to deliver a truly immersive entertainment experience. With cutting-edge OLED technology and the intelligent XR Processor, this premium model offers dazzling brightness, perfect contrast, and lifelike colour accuracy across its expansive 77 inch screen. Whether you're watching movies, gaming in 4K, or streaming content, the Sony BRAVIA K77XR80PU transforms your living space into a cinematic hub.
Key features of the Sony BRAVIA 77 inch OLED TV
- OLED panel – delivers deep blacks and vibrant highlights with pixel-level precision
- XR Processor – scene-by-scene optimization for realistic colour and contrast
- Acoustic Surface Audio – sound comes directly from the screen for immersive realism
- Dolby Vision & Dolby Atmos – cinematic HDR and surround sound formats
- Google TV™ – access thousands of apps and streaming services with voice control
- Eco Dashboard – monitor and manage energy settings easily
- Flexible 4-way stand – adaptable setup for soundbars and varied furniture sizes
What makes the Sony BRAVIA 8 OLED Smart TV 77 inch stand out?
Powered by the XR Processor, the Sony BRAVIA K77XR80PU intelligently enhances every frame for stunning realism. The OLED panel delivers perfect contrast and vivid colours, while the XR Contrast Booster ensures bright highlights and deep shadows. With over a billion colour shades, the display captures every nuance for a truly lifelike picture.
Is the Sony OLED TV with Dolby Vision and Atmos ideal for home cinema?
Absolutely. Dolby Vision brings cinematic HDR to life, while Dolby Atmos and DTS:X create a multidimensional soundscape. The screen itself acts as the speaker, using actuators to emit sound directly from the action. With support for IMAX Enhanced and Studio Calibrated Modes, the Sony BRAVIA K77XR80PU delivers audio-visual performance as intended by filmmakers.
Can the Sony Smart TV with Google Assistant and Alexa simplify your setup?
With built-in voice control, the Sony BRAVIA K77XR80PU offers hands-free operation via Google Assistant and Alexa. Access over 10,000 apps, stream content, and adjust settings using natural speech. The Google TV™ interface is intuitive and customizable, while Chromecast and Apple AirPlay support make sharing content seamless.
How does the Sony TV with screen-based acoustic sound enhance immersion?
Unlike conventional TVs, the Sony BRAVIA K77XR80PU uses actuators behind the OLED panel to produce sound directly from the screen. This creates a more realistic audio experience, with voices and effects coming from their exact on-screen location. Voice Zoom 3 further enhances dialogue clarity without affecting background sound, making it ideal for sports and films.
Is the Sony 77 inch XR OLED HDR Google TV suitable for gaming?
Designed with gamers in mind, the Sony BRAVIA K77XR80PU supports 4K/120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM). Game Mode activates automatically to minimize lag and maximize responsiveness. With Motion Blur Reduction and Black Equalizer features, players can customize visuals for competitive advantage.
Why is the Sony BRAVIA OLED Smart TV with voice control and eco remote a smart investment?
From its premium design to its eco-conscious features, the Sony BRAVIA K77XR80PU offers performance and sustainability. The Eco Dashboard helps reduce energy consumption, while the new eco remote is made from 80% recycled materials and charges via USB-C. For those seeking the best Sony 77 inch OLED TV for movies and gaming, this model delivers uncompromising quality and smart features in one elegant package.
Ready to upgrade your viewing experience? Buy Sony K77XR80PU OLED TV with BRAVIA XR Processor today and enjoy cinematic brilliance at home.