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Sony BRAVIA 77 inch 4K OLED Smart TV with XR Processor, Dolby Vision & Acoustic Surface Audio – K77XR80PU

Model No: K77XR80PU

Sold as Agent of Euronics Ltd

£2,899.00

Inc VAT & delivery

£3,299.00

£400.00

Dispatched Within 3 Working Days

ALPHASON ADCH2000-WHT Chaplin 2000 TV Stand White & Light Oak

£329.00

Unwrap & Recycle Packaging

£9.99

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The Sony BRAVIA 77 inch 4K OLED Smart TV with XR Processor – K77XR80PU is designed to deliver a truly immersive entertainment experience. With cutting-edge OLED technology and the intelligent XR Processor, this premium model offers dazzling brightness, perfect contrast, and lifelike colour accuracy across its expansive 77 inch screen. Whether you're watching movies, gaming in 4K, or streaming content, the Sony BRAVIA K77XR80PU transforms your living space into a cinematic hub.

Key features of the Sony BRAVIA 77 inch OLED TV

  • OLED panel – delivers deep blacks and vibrant highlights with pixel-level precision
  • XR Processor – scene-by-scene optimization for realistic colour and contrast
  • Acoustic Surface Audio – sound comes directly from the screen for immersive realism
  • Dolby Vision & Dolby Atmos – cinematic HDR and surround sound formats
  • Google TV™ – access thousands of apps and streaming services with voice control
  • Eco Dashboard – monitor and manage energy settings easily
  • Flexible 4-way stand – adaptable setup for soundbars and varied furniture sizes

What makes the Sony BRAVIA 8 OLED Smart TV 77 inch stand out?

Powered by the XR Processor, the Sony BRAVIA K77XR80PU intelligently enhances every frame for stunning realism. The OLED panel delivers perfect contrast and vivid colours, while the XR Contrast Booster ensures bright highlights and deep shadows. With over a billion colour shades, the display captures every nuance for a truly lifelike picture.

Is the Sony OLED TV with Dolby Vision and Atmos ideal for home cinema?

Absolutely. Dolby Vision brings cinematic HDR to life, while Dolby Atmos and DTS:X create a multidimensional soundscape. The screen itself acts as the speaker, using actuators to emit sound directly from the action. With support for IMAX Enhanced and Studio Calibrated Modes, the Sony BRAVIA K77XR80PU delivers audio-visual performance as intended by filmmakers.

Can the Sony Smart TV with Google Assistant and Alexa simplify your setup?

With built-in voice control, the Sony BRAVIA K77XR80PU offers hands-free operation via Google Assistant and Alexa. Access over 10,000 apps, stream content, and adjust settings using natural speech. The Google TV™ interface is intuitive and customizable, while Chromecast and Apple AirPlay support make sharing content seamless.

How does the Sony TV with screen-based acoustic sound enhance immersion?

Unlike conventional TVs, the Sony BRAVIA K77XR80PU uses actuators behind the OLED panel to produce sound directly from the screen. This creates a more realistic audio experience, with voices and effects coming from their exact on-screen location. Voice Zoom 3 further enhances dialogue clarity without affecting background sound, making it ideal for sports and films.

Is the Sony 77 inch XR OLED HDR Google TV suitable for gaming?

Designed with gamers in mind, the Sony BRAVIA K77XR80PU supports 4K/120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM). Game Mode activates automatically to minimize lag and maximize responsiveness. With Motion Blur Reduction and Black Equalizer features, players can customize visuals for competitive advantage.

Why is the Sony BRAVIA OLED Smart TV with voice control and eco remote a smart investment?

From its premium design to its eco-conscious features, the Sony BRAVIA K77XR80PU offers performance and sustainability. The Eco Dashboard helps reduce energy consumption, while the new eco remote is made from 80% recycled materials and charges via USB-C. For those seeking the best Sony 77 inch OLED TV for movies and gaming, this model delivers uncompromising quality and smart features in one elegant package.

Ready to upgrade your viewing experience? Buy Sony K77XR80PU OLED TV with BRAVIA XR Processor today and enjoy cinematic brilliance at home.

Brand, Model & Appliance Type

  • Brand: Sony
  • Model: K77XR80PU
  • Appliance Type: Sony K77XR80PU 77 inch 4K OLED TV, Sony BRAVIA 8 OLED Smart TV 77 inch, Sony 77 inch XR OLED HDR Google TV, Sony OLED TV with Dolby Vision and Atmos, Sony Smart TV with Google Assistant and Alexa

Dimensions & Weight

  • Screen Size: 77 inch – ideal for immersive viewing in large rooms
  • Width: 171.3 cm – wide format for cinematic scale
  • Height: 101.2 cm – tall enough for elevated viewing angles
  • Depth: 40.5 cm – includes stand footprint for stable placement
  • Weight: 34 kg – manageable for two-person setup
  • Shipping Dimensions: 191.2 x 111.5 x 19.1 cm – ensure adequate space for delivery
  • Shipping Weight: 44 kg – consider reinforced support during transport

Display & Picture

  • Display Technology: OLED – pixel-level lighting for perfect contrast
  • Backlight Technology: OLED – no backlight bleed, true blacks
  • Aspect Ratio: 16:09 – widescreen format for cinematic content
  • Maximum Resolution: 3840 x 2160 (4K Ultra HD) – four times the detail of Full HD
  • Standard Refresh Rate: 100Hz – smooth playback for everyday content
  • Enhanced Refresh Rate: 120Hz – ideal for gaming and fast-paced action
  • XR Contrast Booster: Yes – enhances brightness and shadow detail
  • Wide Viewing Angle: Yes – consistent picture quality from any seat
  • Studio Calibrated Modes: Yes – Netflix Calibrated, IMAX Enhanced, Dolby Vision

Audio & Sound

  • Speaker System: Acoustic Surface Audio – sound emitted directly from the screen
  • RMS Output Power: 10W + 10W + 10W + 10W + 10W – powerful multi-channel output
  • Dolby Audio Support: Dolby Atmos – immersive surround sound
  • DTS Audio Support: DTS:X – multidimensional audio experience
  • Voice Zoom 3: Yes – enhances dialogue clarity
  • Surround Upscaling: Yes – converts 2ch audio to 5.1.2ch
  • Acoustic Center Sync: Yes – integrates with compatible Sony soundbars

Smart Features & Connectivity

  • Operating System: Google TV™ – intuitive smart interface with personalized recommendations
  • Smart TV: Yes – access streaming services, apps, and voice control features
  • Voice Control: Google Assistant and Alexa – hands-free operation for navigation and playback
  • Streaming Apps: BBC iPlayer, ITVX, Prime Video, Disney+, YouTube, Spotify, My5, UKTV Play, 4od – wide selection of UK and global content
  • App Store: Google Play Store – download thousands of entertainment and utility apps
  • Chromecast Built-in: Yes – stream content directly from mobile devices
  • Apple AirPlay: Yes – mirror and stream from Apple devices
  • Ethernet Port: Yes – stable wired internet connection for uninterrupted streaming
  • Wi-Fi: Yes – wireless connectivity for smart features and updates
  • Wireless LAN: Yes – supports high-speed wireless networking
  • Bluetooth: Yes – connect wireless headphones, speakers, and accessories
  • HDMI Ports: 4 – connect consoles, soundbars, and Blu-ray players
  • USB Ports: 2 – plug in external drives or accessories
  • Headphone Output: No – designed for screen-based audio and wireless listening
  • SCART Interfaces: 0 – modern digital connectivity only

Design & Build

  • Colour: Black – sleek and modern finish that complements any interior
  • Design Style: One Slate Seamless Edge – minimal bezel for distraction-free viewing
  • Back Panel: Flush one-piece – premium, smudge-resistant surface
  • Stand Type: Flexible 4-way stand – supports outside, inside, and soundbar positions
  • Cable Management: Clutter-free design – rear covers and holders keep wires hidden

Gaming Features

  • Game Mode: Auto-activated – minimizes input lag and maximizes responsiveness
  • Motion Blur Reduction: Yes – improves clarity during fast gameplay
  • Black Equalizer: Yes – enhances visibility in dark scenes
  • Remote Play: Yes – access PlayStation remotely from other rooms or locations
  • Gaming Essentials Hub: Yes – customize settings and access features in one place
  • 4K/120fps Support: Yes – ultra-smooth visuals for next-gen gaming
  • Variable Refresh Rate (VRR): Yes – eliminates screen tearing for fluid motion
  • Auto Low Latency Mode (ALLM): Yes – automatic switch to low-lag mode during gameplay
  • eARC Support: Yes – high-bandwidth audio return for lossless sound

Energy & Eco Features

  • Energy Efficiency Class: E – optimized for performance with manageable energy consumption
  • Eco Dashboard: Yes – monitor and manage energy settings easily
  • Eco Remote: Yes – made from 80% recycled materials and charges via USB-C
  • Recycled Materials: Yes – reduced use of virgin plastic in construction

Programmes & Accessibility

  • Electronic Program Guide: Yes – browse and schedule live TV content
  • Webcam: No – privacy-focused design
  • PSTI Compliance: Yes – certified for product safety and security

Warranty

Finance Options

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Novuna Personal Finance Available on this product


DEPOSIT MONTHS APR MONTHLY PAYMENTS TOTAL AMOUNT PAYABLE
24 Month Credit
£289.90 24 19.9% 24 x £130.62 £3,424.78
36 Months Credit
£289.90 36 19.9% 36 x £94.70 £3,699.10
48 Months Credit
£289.90 48 19.9% 48 x £77.04 £3,987.82
Buy Now Pay Later 48 months (6 months Deferred)
£289.90 48 24.9% 48 x £90.87 £4,651.66
Buy Now Pay Later 48 months (10 months Deferred)
£289.90 48 24.9% 48 x £96.06 £4,900.78
Buy Now Pay Later 48 months (12 months Deferred)
£289.90 48 24.9% 48 x £101.55 £5,164.30

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