In Stock
Delivery Included
5 Year Warranty
The Sony XR98X90LU 98 inch 4K UHD HDR Smart TV delivers an extraordinary home cinema experience with its expansive 248 cm screen, cutting-edge picture technologies, and immersive sound design. Engineered with Full Array LED backlighting and powered by the Cognitive Processor XR, this premium display offers exceptional clarity, contrast, and colour accuracy across all content formats. Whether you're streaming in Dolby Vision or gaming in 4K at 120Hz, the Sony BRAVIA XR 98 inch 4K Google TV HDR transforms your living space into a true entertainment hub.
Key features of the Sony XR98X90LU 98 inch 4K UHD HDR Smart TV
- Full Array LED backlighting – delivers deeper blacks and brighter highlights for cinematic contrast
- Cognitive Processor XR – intelligently enhances picture and sound for lifelike realism
- XR TRILUMINOS PRO™ – reproduces a wider colour palette with natural tones and vibrant detail
- XR Motion Clarity – ensures smooth, blur-free action scenes and sports playback
- Dolby Vision and Dolby Atmos support – elevates both visuals and audio for immersive viewing
- Google TV™ platform – intuitive access to streaming apps, voice control, and smart features
- Acoustic Multi-Audio – positions sound precisely with dedicated tweeters for realistic audio staging
- BRAVIA CORE and Netflix Calibrated Modes – optimised playback for studio-quality streaming
- HDMI 2.1 compatibility – supports 4K120, VRR, and ALLM for next-gen gaming performance
- Apple AirPlay and HomeKit integration – seamless connectivity with Apple devices
How does the Sony 98 inch 4K UHD BRAVIA XR Smart TV enhance your viewing?
With a massive 98 inch screen and XR Contrast Booster 10, the Sony XR98X90LU 98 inch 4K UHD HDR Smart TV delivers breathtaking visuals that rival professional cinema setups. The advanced local dimming system ensures precise light control, while XR HDR Remaster and Dynamic Contrast Enhancer optimise every frame for depth and realism. Whether you're watching HDR10 blockbusters or Dolby Vision series, every scene is rendered with stunning fidelity.
Is the Sony BRAVIA XR 98 inch 4K Google TV HDR ideal for gaming?
Absolutely. The Sony BRAVIA XR 98 inch 4K Google TV HDR is equipped with HDMI 2.1 features including 4K120, VRR, and ALLM, making it a top-tier choice for console and PC gamers. XR Motion Clarity keeps fast-paced gameplay smooth and responsive, while Auto Genre Picture Mode and Auto HDR Tone Mapping ensure optimal performance across genres. With support for Dolby Atmos and DTS Digital Surround, the audio experience is just as immersive as the visuals.
What smart features make the Sony Smart TV powered by Google TV stand out?
Powered by the intuitive Google TV™ platform, the Sony Smart TV powered by Google TV offers seamless access to streaming services, voice search, and personalised recommendations. Built-in Chromecast, Apple AirPlay, and HomeKit support ensure effortless device integration, while the voice remote and built-in mic provide hands-free control. With 32GB of onboard storage and access to the Google Play Store, your entertainment options are virtually limitless.
Why choose the Sony 98 inch 4K TV with Dolby Vision and Atmos for your home?
The combination of Dolby Vision and Dolby Atmos transforms the Sony 98 inch 4K TV with Dolby Vision and Atmos into a fully immersive media centre. Acoustic Auto Calibration tailors sound to your room and seating position, while 3D Surround Upscaling simulates multi-dimensional audio. Whether you're watching films, sports, or concerts, the soundscape adapts to deliver clarity, depth, and realism.
What makes this Sony Full Array LED with XR Processor and HDR a future-ready investment?
Designed with future-proof technologies, the Sony Full Array LED with XR Processor and HDR supports the latest formats and standards. With four HDMI ports, USB HDD recording, and compatibility with BRAVIA CAM for video calling and gesture control, this display is built for evolving lifestyles. Energy-efficient features like Dynamic Backlight Control and Power Saving Mode also make it a smart choice for eco-conscious households.
For those seeking a premium cinematic upgrade, the Sony XR98X90LU 98 inch 4K UHD HDR Smart TV offers unmatched scale, performance, and smart functionality. Buy Sony XR98X90LU 98 inch 4K UHD HDR TV for home cinema and elevate your entertainment to a whole new level.
Brand, Model and Appliance Type
- Brand – Sony
- Model – XR98X90LU
- Appliance Type – Sony XR98X90LU 98 inch 4K UHD HDR Smart TV, Sony 98 inch 4K UHD BRAVIA XR Smart TV, Sony BRAVIA XR 98 inch 4K Google TV HDR, Sony Full Array LED with XR Processor and HDR, Sony Smart TV powered by Google TV
Dimensions and Weight
- Screen Size – 98 inch (97.5 inch) / 248 cm measured diagonally
- TV Dimensions Without Stand – Approx. 219.9 x 125.5 x 8.5 cm
- TV Dimensions With Stand – Approx. 219.9 x 130.5 x 46.5 cm
- Package Dimensions – Approx. 233.4 x 139.6 x 28.5 cm
- Stand Width – Approx. 153.6 cm (standard position)
- VESA® Hole Pitch – 60.0 x 40.0 cm
- Weight Without Stand – Approx. 67.2 kg
- Weight With Stand – Approx. 68.9 kg
- Gross Package Weight – Approx. 91 kg
Display and Picture Technology
- Display Type – LCD with Direct Full Array LED backlight
- Backlight Dimming – Local Dimming
- Resolution – 3840 x 2160 (4K UHD)
- Panel Refresh Rate – 100/120Hz
- Picture Processor – Cognitive Processor XR
- Contrast Enhancement – XR Contrast Booster 10, XR HDR Remaster, Dynamic Contrast Enhancer
- Colour Enhancement – XR TRILUMINOS PRO™, XR Smoothing, Live Colour™ Technology
- Clarity Enhancement – XR 4K Upscaling, Dual Database Processing, XR Super Resolution
- Motion Technology – XR Motion Clarity, Auto Mode
- HDR Compatibility – HDR10, HLG, Dolby Vision
- Picture Modes – Vivid, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photo, Custom, Dolby Vision (Vivid/Bright/Dark), Netflix Calibrated, BRAVIA CORE Calibrated
Audio and Sound Features
- Audio Output – 10W + 10W + 10W + 10W
- Speaker Type – Acoustic Multi-Audio, Sound Positioning Tweeter, X-Balanced Speaker
- Speaker Configuration – Full Range (Bass Reflex) x2, Tweeter x2
- Dolby Audio Support – Dolby Audio, Dolby Atmos
- DTS Support – DTS Digital Surround
- Audio Calibration – Room & User Position Compensation
- Voice Zoom – Voice Zoom 2
- Simulated Surround – 3D Surround Upscaling
- Sound Modes – Standard, Dialog, Cinema, Music, Sports, Dolby Audio
- Acoustic Center Sync – Compatible with Sony soundbars
- 360 Spatial Sound Personalizer – Yes (with WLA-NS7)
Smart Features and Connectivity
- Operating System – Android TV™
- Smart Platform – Google TV™
- Onboard Storage – 32GB
- Wi-Fi Standard – Wi-Fi Certified 802.11a/b/g/n/ac
- Wi-Fi Frequency – 2.4GHz/5GHz
- Bluetooth Version – 4.2 with HID, HOGP, SPP, A2DP, AVRCP profiles
- Ethernet Input – 1 (Side)
- HDMI Ports – 4 (Side), HDCP2.3 supported
- HDMI 2.1 Features – 4K120, eARC, VRR, ALLM
- USB Ports – 2 (Side)
- USB HDD Recording – Yes (except Italy)
- Chromecast Built-in – Yes
- Apple AirPlay & HomeKit – Supported
- Voice Search – Built-in mic and remote voice control
- Application Store – Google Play Store
- Internet Browser – Yes
Energy and Eco Features
- Annual Energy Consumption – 154 kWh/1000h
- Standby Power Consumption – 0.50 W
- Networked Standby Mode – 2.00W (Wi-Fi/LAN), 0.50W (CEC)
- Power Requirements – 220–240 V AC, 50 Hz
- Eco Dashboard – Yes
- Power Saving Mode – Yes
- Dynamic Backlight Control – Yes
- Mercury Content – 0.0 mg
Additional Features
- Camera Compatibility – BRAVIA CAM (optional)
- Camera Functions – Supported via camera apps
- Auto Calibration – Calman® compatible
- EPG and Control Menu – Yes
- Timers – On/Off Timer, Sleep Timer
- Accessibility Features – Screen Reader, Audio Description, Text Magnification, Accessibility Shortcut
- Closed Captions – Subtitle (Digital only)
Warranty
- Guarantee – 1 Year Guarantee with additional 4 Year Warranty (registration required within 90 days of purchase)
Finance Options
Click to see Novuna Finance Information
Novuna Personal Finance Available on this product
DEPOSIT |
MONTHS |
APR |
MONTHLY PAYMENTS |
TOTAL AMOUNT PAYABLE |
24 Month Credit |
£384.90 |
24 |
19.9% |
24 x £173.43 |
£4,547.22 |
36 Months Credit |
£384.90 |
36 |
19.9% |
36 x £125.74 |
£4,911.54 |
48 Months Credit |
£384.90 |
48 |
19.9% |
48 x £102.28 |
£5,294.34 |
Buy Now Pay Later 48 months (6 months Deferred) |
£384.90 |
48 |
24.9% |
48 x £120.64 |
£6,175.62 |
Buy Now Pay Later 48 months (10 months Deferred) |
£384.90 |
48 |
24.9% |
48 x £127.54 |
£6,506.82 |
Buy Now Pay Later 48 months (12 months Deferred) |
£384.90 |
48 |
24.9% |
48 x £134.83 |
£6,856.74 |
Our trusted 2-man delivery service is designed to bring your items directly to your home with care, reliability, and efficiency. To ensure you know exactly what to expect, please take a moment to read the important information below:
- We will contact you at least 1 day before your scheduled delivery to confirm the date and ensure that you will be available to receive your order. This helps us coordinate effectively, and gives you peace of mind that everything is on track.
- To help you prepare, we will provide an estimated delivery time window ahead of the scheduled date. On the day of delivery, our driver will give you a courtesy call approximately 15 minutes before arriving at your address. You will also receive an email with the driver's contact information in case you need to reach them.
- Delivery and collection of large appliances and televisions are limited to ground floor access only. If you have arranged for an appliance to be collected for recycling, please make sure it is fully emptied, disconnected, and placed outside your property in a single, complete unit. We are unable to collect items that have been taken apart or separated into multiple pieces.
- When your order is delivered, our team will carefully unpack the items so you can inspect them thoroughly. This allows you to confirm that everything has arrived in excellent condition and that all accessories and components are included.
- Delivery is included with most of our products, offering exceptional value along with convenience. For the majority of mainland UK locations, orders are typically delivered within 1 to 3 working days from the date of purchase. Deliveries to Scotland are usually completed on Saturdays. For regions such as Devon and Somerset, deliveries generally take place on Thursdays or Fridays.
- In some cases, due to high demand or the nature of the product, your order may be delivered by an external courier. If this applies, a delivery fee may be added. Any applicable charges will be clearly shown at checkout before you complete your purchase.
- For products listed as "Dispatched within 3 working days", the delivery timeframe is typically 3 to 5 working days from the date your order is confirmed. We make every effort to ensure your items arrive within that period.
- If you have any special delivery requirements or questions, our helpful team is always here to assist. You can call us on 01922 494 608 or send an email to sales@applianceelectronics.co.uk. We are happy to help.