Experience the Sony K98XR55BP.UKA 98 inch BRAVIA 5 4K LED TV – Designed for Immersive Living
The Sony K98XR55BP.UKA 98 inch BRAVIA 5 4K LED TV is engineered to deliver an uncompromising viewing experience across every dimension. With a colossal 248 cm screen and advanced Mini LED backlighting, this 2025 flagship model transforms your living space into a cinematic arena. Powered by the intelligent XR Processor, the display adapts in real time to deliver lifelike contrast, vibrant colours, and fluid motion. Whether you're streaming, gaming, or watching live sports, the Sony BRAVIA 5 ensures every frame is optimised for clarity and depth.
Key Features of the Sony K98XR55BP.UKA 98 inch BRAVIA 5 4K LED TV
- Mini LED backlight – Delivers precise local dimming for deeper blacks and brighter highlights
- XR Processor – Enhances contrast, colour, and clarity using cognitive intelligence
- Dolby Vision HDR – Reproduces cinematic brightness and shadow detail
- IMAX Enhanced mode – Studio-calibrated settings for immersive widescreen content
- AI Motion Enhancer – Smooths fast-moving scenes for sports and gaming
- Acoustic Multi-Audio – Sound Positioning Tweeters align audio with on-screen action
- Google TV™ – Access streaming apps, voice search, and smart home integration
- Wi-Fi 6E and Bluetooth 5.3 – Fast wireless connectivity and device pairing
- HDMI 2.1 – Supports 4K120, VRR, ALLM, and eARC for next-gen gaming
How does the XR Processor elevate your viewing experience?
The XR Processor is Sony’s most advanced cognitive engine, designed to replicate how humans perceive visuals. It analyses every element of the scene—contrast, texture, colour, and motion—and adjusts dynamically to produce a more natural and immersive picture. Combined with XR Backlight Master Drive and XR Contrast Booster 10, the processor ensures that bright scenes remain vivid without losing detail in darker areas. This makes the Sony BRAVIA 5 98 inch Smart AI TV 2025 ideal for both daylight viewing and cinematic night-time sessions.
Is the Sony BRAVIA 5 suitable for gaming?
Absolutely. The Sony 98 inch 4K LED TV with XR Processor is equipped with HDMI 2.1 features including 4K120, VRR, and ALLM, ensuring ultra-responsive gameplay with minimal lag and screen tearing. The dedicated FPS and RTS game modes optimise picture settings for competitive play, while Auto HDR Tone Mapping and Auto Genre Picture Mode adapt visuals to match your content. Whether you're on console or PC, this display is built for high-performance gaming.
What makes the sound system stand out?
The audio experience is just as refined as the visuals. The Sony BRAVIA 5 with IMAX Enhanced and Dolby Vision features Acoustic Multi-Audio with X-Balanced Speakers and Sound Positioning Tweeters, creating a spatial soundstage that aligns audio with on-screen movement. With support for Dolby Atmos and DTS:X, you’ll enjoy immersive surround sound whether you're watching action films or listening to music. Voice Zoom 3 ensures dialogue remains clear, even in noisy environments.
How smart is the Sony BRAVIA 5 98 inch Smart AI TV 2025?
Powered by Google TV™, the Sony 98 inch 4K LED with AI Motion Enhancer and HDR offers seamless access to streaming platforms, voice search, and smart home controls. With built-in Chromecast, Apple AirPlay, and Apple HomeKit, you can cast content from your devices or integrate the TV into your smart ecosystem. The intuitive interface and voice remote make navigation effortless, while the Eco Dashboard helps monitor energy usage for eco-conscious households.
Why choose the Sony BRAVIA 5 for your home?
The Sony 98 inch 4K LED TV with XR Processor is more than just a screen—it’s a centrepiece for immersive entertainment. With a sleek aluminium bezel and dark silver stand, the design complements modern interiors. The generous 98 inch display is ideal for large living rooms, media spaces, or home theatres. Whether you're watching IMAX Enhanced films, gaming in 4K120, or streaming Dolby Vision content, this TV delivers uncompromising performance across every use case.
Looking for an affordable Sony 98 inch 4K LED TV with AI upscaling and HDR Pro for sale? The Sony K98XR55BP.UKA offers premium features at a competitive price point. Buy Sony K98XR55BP.UKA 98 inch BRAVIA 5 4K LED TV with IMAX Enhanced today and transform your entertainment experience.
