Step into a world of vivid colour, immersive sound, and intuitive control with the Sony 50" BRAVIA 3 4K HDR Google TV – K50S38B.UKA. Designed for everyday entertainment, this sleek flush-surface TV combines cinematic visuals with smart features that adapt to your lifestyle. Whether you're streaming, gaming, or browsing, the K50S38B delivers a premium experience in a compact 50-inch format.
Feature Overview
- 4K HDR Processor X1™ – enhances clarity, contrast, and colour for lifelike realism
- TRILUMINOS PRO™ & Live Colour™ – reproduces over a billion shades for natural, vibrant images
- Dolby Vision®, HDR10, HLG – cinematic brightness and contrast for movies and games
- Motionflow™ XR 200 – smooth motion for sports, action, and fast-paced content
- X-Balanced Speakers with Dolby Atmos® – room-filling sound with deep bass and clear dialogue
- Google TV™ – browse 400,000+ titles across apps, organised by genre and interest
- Voice Control – use Google Assistant, Alexa, or Siri for hands-free operation
- Apple AirPlay 2 & Chromecast Built-in™ – stream directly from your iPhone, iPad, or Android device
- PlayStation®5 Optimised – Auto HDR Tone Mapping, Auto Genre Picture Mode, and HDMI 2.1 features
- Eco Dashboard & Ambient Light Sensor – optimises brightness and energy use based on your room
Smart entertainment, tailored to you
With Google TV™, everything you love is in one place. Stream from over 10,000 apps including Netflix, Prime Video, Crunchyroll, and more. Use voice search to jump straight to your favourite shows or browse by genre. The built-in mic and remote button make it easy to control your TV, adjust settings, or ask questions—just say “Hey Google.”
Connect with Alexa-enabled devices for hands-free control, or use Apple AirPlay 2 and Siri to stream and manage content from your Apple devices. With support for Apple Fitness+, you can even track workouts and view metrics on screen.
Gaming-ready with immersive performance
BRAVIA is built for gamers. Enjoy Dolby Vision® for gaming, Auto HDR Tone Mapping, and Auto Genre Picture Mode for optimised visuals and responsiveness. HDMI 2.1 features like ALLM and eARC ensure low latency and high-quality audio. Stream PlayStation® games remotely with PS Remote Play and manage all your game settings from one intuitive interface.
Eco-conscious and accessible by design
This TV uses approximately 10% recycled materials in its rear cover, bezel, and terminal bracket. Packaging is 15% smaller and 12% lighter to reduce CO? emissions. The Eco Dashboard lets you manage energy settings easily, while the Ambient Light Sensor adjusts brightness to your room conditions.
Accessibility features include TalkBack, Text Magnification, Colour Inversion, and Accessibility Shortcut. The Power-on Volume Preset ensures consistent audio levels every time you turn on the TV.
