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LG 77" 4K OLED Smart TV with 11 AI Processor Gen2 OLED77G54LW.AEK

Model No: OLED77G54LW.AEK

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£4,099.00

Inc VAT & delivery

Dispatched Within 3 Working Days

ALPHASON ADCH2000-WHT Chaplin 2000 TV Stand White & Light Oak

£329.00

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5 Year Warranty

Introducing the LG OLED77G54LW, a television engineered to be a masterpiece of visual and sound technology. This LG 77 inch OLED Smart TV boasts the most advanced α11 AI Processor Gen2, setting a new benchmark for home entertainment. The stunning 77-inch screen size is a perfect canvas for its groundbreaking features, delivering an unrivaled cinematic experience in your home. This model is designed not just for viewing but for seamless integration into your living space, thanks to its unique wall-mountable form factor. Every element of this television, from its vibrant picture to its rich audio, has been meticulously crafted to create an experience that is both breathtaking and deeply immersive.

LG OLED77G54LW: What Makes It Unique?

  • α11 AI Processor Gen2 - LG’s most advanced TV processor ever, it uses AI engines to enhance visuals with pixel-level precision, boosting picture quality and brightness for an unparalleled viewing experience.
  • Brightness Booster Ultimate - This television delivers visuals that are up to three times brighter than conventional OLED TVs, ensuring your content looks brilliant in any lighting condition.
  • 165Hz VRR Gaming - With a lightning-fast native 120Hz refresh rate and an even faster 165Hz Variable Refresh Rate, this model offers incredibly fluid, lag-free gameplay that will satisfy even the most demanding gamers.
  • One Wall Design - The television’s sleek, seamless design ensures a zero-gap mount to your wall, transforming your TV into a piece of art that blends effortlessly with your decor.
  • 60W Audio Output - This model boasts a powerful 4.2 channel, 60W speaker system, delivering clear, dynamic sound that complements its stunning visuals.

Discover the Power of the α11 AI Processor Gen2

At the core of the LG 4K OLED TV 2025 is the revolutionary α11 AI Processor Gen2, a processor that pushes the boundaries of picture and sound. This powerful brain analyzes every frame with pixel-level precision, intelligently upscaling content to perfect 4K resolution. The processor’s AI engines perceive individual objects, optimizing their appearance for enhanced detail, depth, and clarity. The result is an image that is so sharp and vibrant, it feels alive. In a testament to its innovation, the α11 AI Processor Gen2 also drives the powerful Brightness Booster Ultimate, a new algorithm that makes the TV’s display up to three times brighter than traditional OLEDs. This means you can enjoy the incredible contrast and true blacks of OLED technology without compromising on brightness, even in a sunlit room.

Is this the best LG OLED TV for movies and gaming?

For cinematic purists and avid gamers alike, this television offers an unparalleled experience. It delivers a home cinema experience as the director intended, thanks to FILMMAKER MODE with Ambient Light Compensation. This intelligent feature adjusts picture settings to match the lighting in your room, ensuring visuals remain true to their original form. With support for Dolby Vision and Dolby Atmos, the television brings a world of immersive, multidimensional sound and picture to your living room. The sound is further enhanced by α11 AI Sound Pro, which up-mixes audio to a virtual 11.1.2 channel surround sound, making you feel as if you are at the centre of the action. This makes the television an ideal choice for anyone looking for the best LG OLED TV for movies and gaming.

The gaming capabilities of this LG OLED with Dolby Vision and Atmos are nothing short of remarkable. With a native refresh rate of 120Hz and an incredible Variable Refresh Rate (VRR) of up to 165Hz, motion blur and screen tearing are virtually eliminated, providing an exceptionally smooth gaming experience. Features like G-Sync and FreeSync compatibility synchronize the TV's refresh rate with your gaming console or PC, while the incredibly fast 0.1ms response time ensures your inputs are registered instantly. The television also features a dedicated Gaming Portal that provides access to a wide variety of cloud gaming services, transforming your TV into a versatile gaming hub without the need for a console. These features make it an ideal choice for those looking for an affordable 77 inch Smart OLED TV for home cinema and high-end gaming.

Experience Unmatched Smart Features with This LG Smart TV with Freeview

Powered by the user-friendly webOS 25, the LG OLED77G54LW is more than just a television; it's a command center for your smart home. The built-in Magic Remote offers intuitive, AI-powered control with voice commands and a motion sensor. The TV’s AI Voice ID feature can even recognize different users by their voice, offering personalized recommendations. With the LG ThinQ app, you can use your smartphone as a remote and manage your home devices through the integrated Home Hub. Its AI Concierge and AI Chatbot functionalities make it simple to find content, adjust settings, or even troubleshoot issues using voice commands. The LG 77 inch OLED Smart TV is also ready for a hands-free experience; a simple "Hi LG" is all it takes to prompt the AI to listen for your requests, making interaction with your TV more effortless than ever before.

This television also seamlessly integrates into your existing digital ecosystem. It supports popular services like Google Cast and Apple AirPlay, allowing you to easily mirror content from your smart devices. For those who enjoy streaming, the television features LG Channels, a complimentary streaming service that offers a vast selection of live and on-demand content, all cost-free and subscription-free. When it comes to design, the LG wall-mountable OLED Smart TV truly stands out. Its "One Wall Design" and impossibly thin bezels ensure that when mounted, there is a zero-gap fit, making the television appear as if it is a part of the wall itself. The seamless design and clean lines create a modern aesthetic that is a beautiful addition to any living space. If you're looking to buy LG 77 inch OLED TV with Dolby Atmos, this model offers a perfect blend of high-end performance, stunning visuals, and elegant design, making it an exceptional choice for your home.

Brand, Model & Appliance Type

  • Brand: LG
  • Model: OLED77G54LW
  • Appliance Type: LG 77 inch OLED Smart TV, LG 4K OLED TV 2025, LG Smart TV with Freeview, LG OLED with Dolby Vision and Atmos, LG wall-mountable OLED Smart TV

Display and Performance

  • Display Type: This LG 4K OLED TV 2025 features a 4K OLED display with a resolution of 3,840 x 2,160.
  • Picture Processor: The television is equipped with the advanced α11 AI Processor 4K Gen2 for superior visual processing and upscaling.
  • Refresh Rate: It has a native 120Hz refresh rate, with a Variable Refresh Rate (VRR) of up to 165Hz, ensuring exceptionally fluid motion.
  • HDR Support: This LG OLED with Dolby Vision and Atmos supports multiple HDR formats including Dolby Vision, HDR10, and HLG for an expanded range of brightness and contrast.
  • Gaming Features: The television is G-Sync Compatible (Nvidia) and FreeSync Compatible (AMD), making it a perfect match for high-performance gaming. Its response time is less than 0.1ms.

Audio and Sound

  • Speaker System: The TV includes a robust 4.2 channel speaker system with 60W of total audio output.
  • Dolby Atmos: With support for Dolby Atmos, the television delivers a rich, multi-dimensional surround sound experience.
  • AI Sound Pro: The α11 AI Sound Pro processor can up-mix audio to a virtual 11.1.2 channel surround sound, providing an immersive listening experience.
  • WOW Orchestra: This feature allows the LG 77 inch OLED Smart TV to work in perfect synergy with compatible soundbars for enhanced audio.

Physical and Design Specifications

  • Dimensions without Stand: The television measures 171.2 cm in width, 98.2 cm in height, and has an incredibly slim depth of just 2.48 cm, showcasing its unique LG wall-mountable OLED Smart TV design.
  • TV Weight without Stand: The TV weighs 33.6 kg.
  • VESA Mounting: This model supports a 300 x 300 mm VESA mounting pattern.
  • Packaging Dimensions: The TV comes in packaging that measures 187.9 cm x 113.0 cm x 22.8 cm, with a packaging weight of 45.6 kg.

Smart and Connectivity Features

  • Operating System: The TV runs on the webOS 25 operating system, ensuring a smooth, smart experience.
  • Connectivity: This LG Smart TV with Freeview includes 4 HDMI inputs (supporting 4K 120Hz), 3 USB inputs (v 2.0), and a single Ethernet input.
  • Wireless: It supports Wi-Fi 6 and Bluetooth v 5.3.
  • Voice Control: Features include hands-free voice control, Intelligent Voice Recognition, and compatibility with Apple Home, Apple Airplay2, Google Home, and Google Cast.

Warranty and Security

  • Warranty: This model comes with a LG TV 5 Year Warranty that must be registered.
  • Security Updates: The television's security updates are supported until 31/12/2029.

Finance Options

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DEPOSIT MONTHS APR MONTHLY PAYMENTS TOTAL AMOUNT PAYABLE
Interest Free 6 Months
£409.90 6 0% 6 x £614.85 £4,099.00
Interest Free 10 Months
£409.90 10 0% 10 x £368.91 £4,099.00
Interest Free 12 Months
£409.90 12 0% 12 x £307.42 £4,098.94
24 Month Credit
£409.90 24 19.9% 24 x £184.69 £4,842.46
36 Months Credit
£409.90 36 19.9% 36 x £133.90 £5,230.30
48 Months Credit
£409.90 48 19.9% 48 x £108.92 £5,638.06
Buy Now Pay Later 48 months (6 months Deferred)
£409.90 48 24.9% 48 x £128.48 £6,576.94
Buy Now Pay Later 48 months (10 months Deferred)
£409.90 48 24.9% 48 x £135.83 £6,929.74
Buy Now Pay Later 48 months (12 months Deferred)
£409.90 48 24.9% 48 x £143.59 £7,302.22

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