The LG OLED77C56LB 77-inch 4K OLED Smart TV is not just a television; it is the centrepiece of your home entertainment. Featuring the revolutionary α9 AI Processor Gen8, this television redefines visual and auditory excellence. Its vast 77-inch display creates an immersive cinematic experience, bringing every scene to life with pixel-perfect clarity. This television is an exceptional choice for those who demand uncompromising quality, from the stunning detail of 4K content to the seamless functionality of its AI-driven operating system. It effortlessly blends cutting-edge technology with user-friendly design, making it a true marvel for any modern living room.
Performance highlights of the LG 77 inch OLED Smart TV
- α9 AI Processor Gen8 - The television's brain, intelligently upscaling every frame to breathtaking 4K quality while enhancing facial expressions and depth for an incredibly lifelike image.
- 100% Colour Fidelity and Volume - Enjoy vibrant, accurate colours that remain true to life, ensuring your favourite content is viewed exactly as the creators intended.
- Brightness Booster - A new light boosting algorithm powered by the α9 processor delivers brighter visuals, ensuring that even in brightly lit rooms, the picture remains stunningly clear and impactful.
- 144Hz VRR Gaming - Experience ultra-smooth gameplay with a native 120Hz refresh rate and a variable refresh rate of up to 144Hz, eliminating lag, motion blur, and screen tearing.
- AI Magic Remote - Take control of your television with ease using voice commands, motion sensors, and a convenient scroll wheel, offering an intuitive and effortless navigation experience.
How does the LG OLED77C56LB enhance your viewing experience?
At the core of the LG 4K OLED TV is the powerful α9 AI Processor Gen8, a masterpiece of engineering that transforms every frame. This advanced processor uses a sophisticated AI engine to analyse content in real time, upscaling every detail to perfect 4K resolution. This technology goes beyond standard upscaling by recognising individual elements like faces, enhancing expressions and adding incredible depth to the picture. As a result, every scene, from a sprawling landscape to a close-up portrait, is rendered with extraordinary clarity and realism. This intelligent processing ensures that even older content can be enjoyed in a new light, bringing a level of detail and sharpness that was once unimaginable. This television is an exceptional choice for those who demand uncompromising quality, from the stunning detail of 4K content to the seamless functionality of its AI-driven operating system. It effortlessly blends cutting-edge technology with user-friendly design, making it a true marvel for any modern living room.
Another standout feature of this LG OLED TV is its ability to deliver perfect black levels. Each pixel can be individually dimmed or turned off completely, creating a contrast that is truly breathtaking. This perfect black allows for stunning depth and detail in every scene, making bright colours pop with incredible intensity. The TV also boasts 100% Colour Fidelity and 100% Colour Volume, certifications that guarantee accurate and lifelike hues. Whether you're watching a vibrant documentary about nature or a dark, moody film, the colours remain true and rich. The new Brightness Booster algorithm also works in tandem with the α9 AI Processor to deliver brighter visuals, making the image stand out beautifully even in a well-lit room. For many film buffs, this is the best 77 inch Smart OLED TV for movies on the market.
Ultimate Gaming and Cinematic Experience
The LG 77 inch OLED Smart TV is a dual-purpose powerhouse, excelling in both cinematic and gaming realms. For film enthusiasts, the television features FILMMAKER MODE with Ambient Light Compensation. This feature adjusts the picture quality to match the environmental lighting, ensuring that you see the movie exactly as the director intended. This technology, combined with Dolby Vision, brings cinematic excellence into your living room, with visuals that are rich in detail and true to their source. The inclusion of Dolby Atmos also provides a multidimensional sound experience, with lifelike audio that moves all around you. The sound is further enhanced by AI Sound Pro, which can up-mix virtual sound to an impressive 11.1.2 channels, fine-tuning your audio for a truly impactful and engaging experience.
For gamers, the LG OLED77C56LB is the ultimate gaming companion. With a native refresh rate of 120Hz and a Variable Refresh Rate (VRR) of up to 144Hz, this television delivers silky-smooth gameplay without any lag or motion blur. It is G-Sync and FreeSync compatible, which synchronises the TV's refresh rate with compatible graphics cards to eliminate screen tearing. The TV’s response time is an incredible 0.1ms, ensuring that your every input is registered instantly. Features like Game Optimiser and ALLM (Auto Low Latency Mode) are designed to provide a competitive edge, automatically adjusting settings for the best possible gaming performance. The gaming portal also gives you access to a wide variety of cloud gaming services like GeForce NOW and Amazon Luna, making this television a true hub for every type of gaming experience. The TV is also an affordable 4K OLED Smart TV for living room use, a testament to its exceptional value.
What makes this Smart TV with Freeview a perfect choice?
Powered by the award-winning webOS 25, this LG 4K OLED TV is a hub of smart functionality. The platform is designed for seamless navigation and a personalised experience. The television is equipped with a built-in AI Magic Remote, which offers intuitive control through a motion sensor, scroll wheel, and voice commands. Its new AI button gives you direct access to the AI Concierge, providing customised recommendations based on your viewing history. This television also features AI Voice ID, which recognises a user's unique voice signature to offer personalised content and settings. The AI Chatbot and AI Search functions further streamline the user experience, allowing you to get immediate solutions and recommendations just by speaking into the remote.
Beyond its advanced AI features, the LG 4K OLED TV offers incredible versatility. The Multi View feature allows you to split the screen into two separate views, so you can watch your favourite show while simultaneously mirroring content from your smartphone via Google Cast or Apple AirPlay. The television also supports LG Channels, the brand’s exclusive streaming service, which provides a wide selection of live and on-demand content for free. This means you can enjoy countless hours of entertainment without the need for a subscription or set-top box. The design of the LG 77 inch OLED Smart TV is also a testament to its premium status. Its ultra-slim, sleek frame redefines a modern aesthetic, making the television not just an appliance but a beautiful piece of design that adds to the ambiance of any room.
Finally, the LG OLED77C56LB offers a comprehensive range of connectivity options to integrate seamlessly into your home. It features four HDMI inputs that support 4K at 120Hz, ensuring you can connect all your gaming consoles and streaming devices. Three USB inputs provide ample ports for additional peripherals, and Wi-Fi 6 offers lightning-fast wireless connectivity. The television also works with Apple Home, Apple Airplay, and Google Home, allowing you to easily control it with your existing smart home ecosystem. If you are looking to buy LG 77 inch OLED TV with Dolby Vision, this television is a perfect choice, offering unmatched performance and an intuitive user experience from the moment you unbox it.
